Business Strategy: Don’t be afraid, here’s what you need to know!

Business strategy is simply a plan, ok, a long-term plan. It helps a business get from A to B, it does this by reviewing a business’s current position (point A), figuring out where it wants to be (point B) and then making a plan on how to get there. I will be laying out why you don’t need to be afraid of ‘business strategy’, why your business needs one and how helpful it can be, and finally how you can start to make steps towards creating a strategy.